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Up in the air
Opportunities abound in the travel retail and duty free scene for watches and jewellery brands, but these sectors need to improve their conversion rate to fully benefit from this lucrative market, according to the Watches and Jewellery Report from TFWA, the world’s largest duty free and travel retail industry association.
Pandora’s quest
Pandora is on a mission to become a global jewellery brand and is thus aligning its marketing, distribution, product and manufacturing to this end.
The ABCs of branding
Jeff Ng has had branding on his mind for several years now. The market has been partial to branded silver of late, a fact that has not escaped the sharp eye of the managing director of Malaysian silver jewellery manufacturer Indigo Creation.
Digital landscape
Brands weave their way through the web of connectivity
Online advantage
Creating an e-commerce platform for silver jewellery in China
Steeped in heritage
Silver brands use ancestry to woo international retail scene
New to market
More silver jewellery brands available for retail distribution
Up in the air
Silver jewellery takes flight in travel retail and duty free sector
In the face of social media
There is but one certainty with everything digital: what is new today could very well be obsolete tomorrow.
Digital enterprise
Brands provide roadmap to navigating modern retail and marketing channels. Fact – the retail scene in cyberspace is bustling, and online sales are spiraling. A report by Fondazione Altagmma states that 67 percent of EU consumers and half of those in the US research luxury goods online before making a purchase.
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