It was in 1985 that Rosa Oriol came up with the bear motif that is now the emblem of Spanish brand TOUS. The rest, as they say, is history. Together with her husband Salvador Tous, Oriol built the foundation for a jewellery and lifestyle brand with a fresh appeal. Jewellers since 1920, the Tous family business evolved into a domestic brand before branching out internationally in 1996 with its first overseas store opening in Japan. The couple’s four daughters – Rosa, Alba, Laura and Marta - eventually joined their parents in bringing the brand to new heights.