My iMenso launches Pura collection

DIY brand My iMenso has introduced its Pura collection, said to be its smallest ever piece of silver jewellery that can be personalised.
The Pura medallion has a diameter of just 9mm. Matching Pura rings, earrings and bracelets complete the set. Pura stone insignias, which include amethyst, tourmaline and aquamarine, can be easily placed in the jewellery piece using the supplied tweezers.
The Pura medallion retails from €50 (around US$56) while the Pura stone insignias cost €8 (around US$9) each.
Also new at My iMenso are its DIY ceramic rings. The open silver ring accommodates white and black ceramic that can be either rounded or faceted.
Wearers need only slide the ceramic into the cubic zirconia-embellished ring frame, which comes plated in rhodium, yellow gold or rose gold.
Suggested retail price for the complete ring is €52 (around US$58).

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